From the very beginning, thoughts of reusing resources for the benefit of the environment and the economy have shaped Refurb. In fact, we have had a focus on circular economy before the concept gained popularity. Because in the circular economy, a goal is to recycle and preserve the quality of existing products in an endless loop, and that's what Refurb tries to do every single day.

How we work with circular economy?

How can the consumption of electronics be changed so that the waste of resources is reduced, the products are used for a longer period of time and the environment is thus burdened as little as possible - without compromising on quality, destroying the ability to innovate and maintaining access to products? The answer is refurbishment!

Refurbishment is a key part of the circular economy. Because when we refurbish, we do not have to produce new. So, we do not have to extract expensive materials and metals, spend energy on producing or transporting units over long distances. We use what has already been made.

What we cannot reuse at Refurb, we separate and use the pieces that can be used again. The rest we distribute by material type and send for recycling, where they are converted into new materials that can be used for new production. Maybe even a computer we can buy used at a later date?

However, we must not think of recycling as an alternative to the rubbish bin, but as the better alternative to producing and buying new.

Refurbishment must be compared to production if we really want to take the earth's scarcity of resources seriously. If a used product first reaches the very bottom of the chain, where it is treated as waste, and recycling takes effect, we can certainly extract the materials and let them enter new production, but enormous amounts of resources still need to be added.

Refurbishment makes a difference where one user no longer has to use a functional product, but another can.

What is circular economy?

Circular economics is, in fact, more about resources than the environment. Hence an economy. So, it is not a project that needs to be supported, but a market model that needs to be exploited. That the whole basic idea of the economy at the same time creates massive environmental improvements just makes the decision even easier.
Because circular economy is about making better use of the resources by designing, producing, selling and consuming, so that materials can be sold as a service, shared, reused or recycled and included in new products.

Video: Explaining the Circular Economy

The classical linear mindset means a huge loss of resources. We extract precious materials, make fine goods, consume them and throw them all out again. By thinking circularly, we limit this loss of resources. We will continue to have access to valuable resources in the future. We often have a production saving. We promote durable quality products. We ensure continued consumption, but with fewer negative consequences for the environment. We may even get completely new opportunities and better access to goods.

So circular economy is not just another word for recycling. It's an alternative way of thinking about value - maybe even a better alternative?

Did you know this about cirkular economy and the environment?
  • Expected to be able to create more than 13,000 jobs in Denmark
  • Increase Danish exports by up to 6%
  • Increase Danish GDP by DKK 45 billion.
  • Can half the Danish resource consumption
Fact about circular economy and the environment